It’s when my customers say, “I love your tools”. Years ago, we published an assessment to measure suicidal orientation and a customer of mine called in to learn more about it. He was looking for an assessment to measure suicidal risk, and we provided a free copy to see if that particular assessment would fit within his practice.
A few days later he called me back and said, “Hey, that tool helped me save the life of a child!” I will never forget that call! When I get frustrated with the day-to-day, I always know one thing: when I'm out there talking to my customers, especially one-on-one, those relationships bring me back to why I'm still here — it's my ministry, it’s not just a job. It’s bigger than us.